![]() If you know how to create those catchy posts on your social media account, you are already doing a great job. Your weekly contents are great a summary of who you are as a business. Once they come, and once they like what they see, they follow and they stay. All you need to do is to choose how many days to publicize your ad, which geographic area, which gender or age groups, what hashtags to use (important), and of course have a nice cover story to "trick" them to your page. Obviously getting your customer's attention to your social media is the first step. Then what is the best way of being on your customer's phone? A good answer is, being on their social media. It is expensive to use phone services, and it is really time-consuming and yeah one more thing, we customers, hate it and hate you for doing it! Obviously, you can't call them or text them constantly to remind them about yourself ( that era of call marketing and text message marketing is dead!). Bummer right? So, if you are trying to access your clients and customers, you need to be on their phone too. Imagine what happens if you realize you have left your phone home and went to work without it. Everything is done over the phone, you yourself can't even live without your phone for an hour. People are sitting on their phones at all times now. Well, if you recognize these challenges, then why not to try Ephemeral Stories. It looks hard, teenagy and also most of the time, we don't even have time to sit and think what to share. You do understand marketing is important but then doing it sounds like a foreign language. As the intern changes the content structure and style change with it and sometimes you don't post anything for days or even months until another "geek" appears at your door. Here I wanted to share why it is good for businesses and in what ways using Ephemeral Stories may increase your target audience while still looking "serious".īig businesses have enough resources to hire content developers whilst small ones rely on "geek" interns. Although we all know it and individually use it, many businesses refrain from practicing it in fear of giving the "casual and unserious" impression. ![]() It is not a new concept or a function and has been around since 2012s with the birth of Snapchat. Ephemeral Stories are simple visual content (video or photo) that are only available for a short period of time.
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